Trade and Enterprise

Before mass trade, the local bank manager knew the names and ages of the children of their clients, the local shopkeeper knew the bread and canned meat brands to be reserved for families in your community, and the employer bought suits the tailor.

All this has changed. Today, many people never see your bank manager, and made the most of their banking electronically. The corner store has long since disappeared, replaced by impersonal supermarket cashier, and most people dress to wear clothing at moderate prices, bought in stores or through direct mail catalogs or television shopping online on the Web.

In both cases, the introduction of technology has transformed the trade: was born a hundred years ago the phone and the electricity grid. Today there are Internet and associated technologies that significantly affect the channels of distribution. Gone are the traditional academic case studies, which were introduced as new products and established new channels with higher margins. Internet has started a business model which governs anarchic lower margins and relationships within and between enterprises has been transformed.

In this time and in this age of information, the results of the companies depend on the ability to use information internally and externally, to maximize the possibilities. Electronic commerce has expanded in virtually all aspects of contemporary business computing. From the technological point of view, electronic commerce is to integrate systems and search engines. From a business perspective, electronic commerce is to integrate the business with the company and the company with customers. The processing of this flow of information live within the enterprise is critical to customer service and managing customer relationships in the future.

When customers had little or no chance to choose their supplier, were forced to accept lower quality service. However, the combination of market liberalization, the emergence of global competition and the proliferation of many products and services have altered the balance of power between suppliers and customers, and customers now have higher expectations and more powerful technologies at their disposal to "vote."

Today, no category is exempt from the inroads of competition. The few brands that deserve the trust of customers are starting in all categories of products and services. Market Leader According to the publication, 15 of the 20 leading retail merchants of the world offer financial services, 8 sell gasoline and 14 major financial services institutions in the world combined insurance and banking. This is exacerbated by new technologies that reduce barriers to market access. The aspect of the business and trade has changed beyond recognition.

One wonders, however, if the e-commerce companies have to open markets so that it is often assumed. Do not serve to create, however, further trade communities closed to focus on prosperity rather than expansion? Are the current applications smart enough to operate in a fully open? Can you transform corporate culture so that the knowledge management allows us to extend, not block, the management of customer relationships? How will all this in the sectors of the global economy without access to new networks?