Factors that Affect Sales in e-Commerce

Selling is the critical point of e-commerce solutions , the difficulties (on and off the Internet) to convince us by our customers that our products or services are what they are most interested in. Through electronic commerce, we add two factors that negatively affect the sale, the trust and processing.

Confidence. The virtual trade buyer does not maintain visual contact with the staff or seller. You do not know who he is and therefore understandable misgivings about the honesty of one another. The buyer who comes to a store, is not easily taken for a ride, but on the Internet, it is easier to deceive. Therefore needs a dose of extra confidence that grants a minimum of guarantees.

Clarity, therefore, on the identity of the seller, the specifications of the product or service offered, delivery terms and conditions, after sales service, warranties, etc… must be taken and considered carefully. The buyer must have all the information on who buys, what you buy and on what terms.

Processing. Let's get into the skin of the buyer. In stores always, if something interests us, we pay, we wrap it and take it home. All simple, fast and giving little or no data about our identity. Online shopping is not so simple processing. The objects we have to carry the house and we give our data, although we are buying a book. We show who we are, where we live and, last but not least, you cannot pay (usually) in cash upon receipt of the merchandise, but we must give details of our credit card. To complete the situation, all the data we have to write so the "job" processing is assumed by the client and not the seller, as in a physical store.

Next, all that processing should be as simple as possible, requiring a clear, data are really necessary. For example, to deliver a book or a washing machine at home, the client will understand that we ask for the address but not his date of birth. But a question is to ask for direction and one that the customer has to fill a field for the type of road (street, walk ,...), one for the road name, another with the number of the house, another the floor, one with the door ... Not be transferred to customers codified forms of our business.

Customer loyalty

The first is to comply strictly with the specifications of the product, price, delivery time, etc.. The second is to keep you informed of articles, news or actions which are of interest not just ours.

And this information should be in the pages of our store as a showcase of our e-business services is, performing the necessary updates so that customers do not always see the same thing. They note that there are frequent changes encouraging them to return another day for news.

It is also important if the client has authorized e-mail to inform you of these developments and may, in this way, design and deliver custom products and services. Customers like to deferential treatment and personalized. Forget, therefore, the mail shot of spam that offer (or rather, bother) to our customers with offers of "one size fits all." We run the risk that nobody will take it.